These are extremely simple things to do, but they make a disproportionate difference. Second, you can ensure that a link to your lead magnet is featured prominently in any content you create, such as in the bio section of blog posts, and that you mention it during podcast interviews. But if you can offer something that readers will perceive as valuable - an e-book, a link to a sought-after webinar, or access to otherwise-private video interviews, for instance - then they’ll likely be willing to at least give your email list a chance. Most professionals are so inundated with email newsletters these days, they’re reluctant to sign up for yet another. ( Here’s an example of one of mine.) Yes, you could simply have a link to “sign up for my e-newsletter,” and some do. Additionally, if you’ll have subscribers in the European Union, you’ll need to be aware of new GDPR (General Data Protection Regulation) laws most email marketing companies will offer a primer for their customers, including additional checkboxes and notifications you can trigger for European IP addresses.įirst, it’s essential to develop a lead magnet - a free giveaway that people can download in exchange for sharing their email address. It’s both a violation of anti-spamming laws and a deep annoyance to your intended audience if you simply add people without their permission (this includes LinkedIn connections or people who have given you their business card). But first, an important note: You should always let subscribers opt in. With returns like that, the question is clear: How can we build our email lists? I’ll share three strategies I’ve learned in the past four years, as I’ve worked to build my mailing list to nearly 50,000 people. Indeed, one 2015 study revealed that email marketing had an average ROI of £38 (about $50 USD) for every dollar invested. But when it comes to marketing, much of the attention gets focused on social media, which - while popular and highly visible - has a conversion rate less than half that of email marketing (4.29% vs. That is just one of many use case examples.Most professionals use email every day for business - in fact, it’d be hard not to, with 281 billion messages sent and received on a daily basis. In this case, we would link the Subscribe Now button to a specific membership, and can manipulate the URL so that when the page loads, the advertised coupon code is automatically applied. You’ll want to enter the URL for your website’s subscribe page, or for a specific membership.Ĭonsider pairing your Subscribe button with some text and maybe even a special coupon code to help entice the reader to take action, like the example below: You can enter the Text that appears on the button, the URL that the button should link to, and the Colors & Font Styles of the button.įor this example, we’ve adjusted the button to read “ Subscribe Now!” and will link to the Subscribe page on our website. Once you’ve placed the block, the settings tab will appear so that you can configure the button. The Call to Action block is essentially a simple button we can use to link users to a specific URL on the web. Once you’ve opened your newsletter editor, find the Call to Action block and drag it into your newsletter. If you’re not already familiar with the tool, be sure to read our introduction to the Newsletter Drag & Drop composer. But why not offer that option directly in the newsletter? Adding your Subscribe button with the Drag & Drop Composerįortunately, adding a subscribe button to your custom newsletter is incredibly simple using the Drag & Drop Composer included with the Newsletter Plugin on our platform. While that may seem like a no brainer, we’ve found that many publishers rely on their website to prompt the conversion once the reader clicks an article and hits the paywall. These leads are generally much more likely to convert to paid subscribers given their existing interest in your newsletter, and can be targeted with special offers or promotions at a later date to help push them over the finish line.īut the most basic way to convert some of these leads is to simply include a Subscribe button inside of each of your newsletters! The goal is to build a list of newsletter subscribers that are essentially “leads” - people who were interested enough to join your free mailing list and receive your emails, but haven’t committed to paying for a subscription. Nowadays, most publications with an online presence allow visitors to subscribe to an email newsletter to receive important updates and breaking news, even if the visitor isn’t yet ready to become a paid digital subscriber.
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